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BARREL HUNT

BARREL HUNT
Brown-Forman

October 2016
CHARTERER
IDEA

SHORTLY ABOUT PROJECT

This year, the famous Jack Daniel’s Distillery celebrated the 150 anniversary. The project «BARREL HUNT» was designed specially for the anniversary of the famous brand. It was an exciting online quest with a top prize of a whole barrel of delicious whiskey.
The main feature of the site was the usage of video-360 in the quest steps. The separate version of the steps with 360 panoramas was designed for mobile devices.

Result

10 205 people registered on the site during the project. 1774 participants of the quest received a guaranteed prize. More than 2,500 users watched an online stream with the main prize drawing.

We have done this!

Anna project manager
Pavel front-end development
Pavel head of interactive department
Andrey director of QA department
Sergey senior project manager
Dmitry technical director
Kristina art director
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