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THIRD IS NOT SUPERFLUOUS

THIRD IS NOT SUPERFLUOUS
BIC

November 2011
CHARTERER
IDEA
DESIGN

SHORTLY ABOUT PROJECT

The website and facebook-application were developed for BIC 3 Sensitive communication campaign “Third is not superfluous” by order of the agency Talan Communications. The main purpose of the website is to introduce brand to visitors and infect visitors with desire to participate in the prize draw. The website also provided a platform for registration codes. Codes could be entered on the website or sent by SMS. The Facebook application “Bic3” became the highlight of the project: it selected twins for users among the celebrities and urged to collect votes for them. The more votes – the higher the chance of winning a prize.

Result

More than 80,000 website visitors in 2 months. “Bic3” application became viral. Without any advertising it attracted more than 5000 users who created more than 6,000 Tee-photos.

We have done this!

Kostya Ivanov senior project manager
Denis art director
Pavel head of interactive department
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