THIRD IS NOT SUPERFLUOUS
SHORTLY ABOUT PROJECT
The website and facebook-application were developed for BIC 3 Sensitive communication campaign “Third is not superfluous” by order of the agency Talan Communications. The main purpose of the website is to introduce brand to visitors and infect visitors with desire to participate in the prize draw. The website also provided a platform for registration codes. Codes could be entered on the website or sent by SMS. The Facebook application “Bic3” became the highlight of the project: it selected twins for users among the celebrities and urged to collect votes for them. The more votes – the higher the chance of winning a prize.