SHORTLY ABOUT PROJECT
The application ‘Goooal’ for social network ‘Vkontakte’ was created by order of the agency Adventa Lowe for the Coca Cola Company. In order to win valuable prizes, users just had to … ‘play football’! According to the contest users created chains of friends, adding the letter ‘o’ in the word ‘goal.’ The larger the chain, the higher odds of winning. The users with longest chains scored a goal.