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GOOOAl

GOOOAl
COCA COLA

March 2012
CHARTERER
Adventa Lowe
IDEA
Adventa Lowe
DESIGN
Adventa Lowe

SHORTLY ABOUT PROJECT

The application ‘Goooal’ for social network ‘Vkontakte’ was created by order of the agency Adventa Lowe for the Coca Cola Company. In order to win valuable prizes, users just had to … ‘play football’! According to the contest users created chains of friends, adding the letter ‘o’ in the word ‘goal.’ The larger the chain, the higher odds of winning. The users with longest chains scored a goal.

Result

Users created more than 6,000 chains in 20 days.

We have done this!

Kostya Ivanov senior project manager
Yury php developer
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