FUN FOR FAN

FUN FOR FAN
VIASAT

May 2012
CHARTERER
VIASAT
IDEA
ebola
DESIGN
ebola

SHORTLY ABOUT PROJECT

On the eve of UEFA EURO 2012, our team together with the company Viasat and the agency Mediacom launched a project FunForFan, which had no equals in Ukraine. The project website became a platform for interaction between domestic and foreign football fans: the foreigners registered and told about themselves, and the Ukrainians offered free accommodation. The parties communicated and created a team (the process was similar to friendship in social networks). After that, the team got a promotion page and shared it in social networks. The amount of “likes” in Facebook and ‘Vkontakte’, as well as “tweets”, was the capital that helped the team to move the rating.

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Result

Thanks to this case foreign football fans managed to find free accommodation in Ukrainian families and got to know our country and culture inside out. Top teams received prizes: for Ukrainian party - plasma + a set of satellite TV Viasat, and for the foreign party - flights to Ukraine and back. Total amount of pairs formed made up 130. Total number of registered users: 1010 from 25 different countries. Total amount of site unique visitors made up 140 000. The visitors viewed 288 000 pages.

We have done this!

Yaroslav director
Ksenya copywriter
Victor technical director
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