FUN FOR FAN
SHORTLY ABOUT PROJECT
On the eve of UEFA EURO 2012, our team together with the company Viasat and the agency Mediacom launched a project FunForFan, which had no equals in Ukraine. The project website became a platform for interaction between domestic and foreign football fans: the foreigners registered and told about themselves, and the Ukrainians offered free accommodation. The parties communicated and created a team (the process was similar to friendship in social networks). After that, the team got a promotion page and shared it in social networks. The amount of “likes” in Facebook and ‘Vkontakte’, as well as “tweets”, was the capital that helped the team to move the rating.