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FACEBOOK TAB

FACEBOOK TAB
HONDA

November 2012
CHARTERER
IDEA
DESIGN

SHORTLY ABOUT PROJECT

What could be cooler than driving a new car before its official premiere? The Ebola agency gave this opportunity for all car enthusiasts within the promotional campaign of the new car model HONDA C-RV 2013. The project was created by order of the agency Pleon Talan. To enjoy a virtual test-drive, a user needed to register in Facebook infotainment application. While driving a virtual car the user could sign up for a real test-drive.

Result

7544 application installations; 1,232 people shared virtual check-in for a test drive on their walls; 425 people shared a personalized video; 367 people signed up for a real test drive.

We have done this!

Andrey senior project manager
Denis art director
Pavel head of interactive department
Illya back-end development
Dmitry technical director
Irina junior QA
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