Jack Daniel's Christmas

Jack Daniel’s Christmas
Brown-Forman

September 2016
CHARTERER
bf_logo
IDEA
liquid
DESIGN
liquid

SHORTLY ABOUT PROJECT

The New Year promo-landing for Jack Daniel’s brand invited users to take part in “The Marathon of fair promises”. To enter into a prize draw it was enough to create and share at least one promise. Winners were identified by Random.org.
The stylish “promises builder” allowed not only to create New Year’s promises, but also use ready examples.

JDt_website_previews

Result

Results: 839 participants, 1875 promises, 1215 promises shared

We have done this!

Igor project manager
Stanislav junior php developer
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