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WOMEN CHANGING HISTORY

WOMEN CHANGING HISTORY
KOTEX

March 2012
CHARTERER
IDEA
DESIGN

SHORTLY ABOUT PROJECT

The project “Women changing history” was designed for Kotex brand by order of the agency Pleon Talan. It was carried out through Facebook application and a website. The website became a unique resource that provided the ability for users to download special music and exclusive photos from the photo exhibition. The Facebook application offered users to find historical figures resembling them. The photo search was carried out by special algorithm for comparing faces.

Result

Over 5,000 people installed Kotex application. Over 30,000 people visited the project site.

Honour's

Kiev International Advertising Festival 2012. Marketing PR - "Women changing history" for Cotex, Talan Group (Pleon Talan)
White Square 2012. Integrated PR-campaign - "Women changing history" for Kotex, Talan Group (Pleon Talan)

We have done this!

Kostya Ivanov senior project manager
Denis art director
Pavel head of interactive department
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