DANCE WITH DIMA BILAN!
SHORTLY ABOUT PROJECT
The project “Dance with Dima Bilan” provided market entry support of the new Oriflame female perfume – “Dancing Lady” by Dima Bilan. The promo-website was designed by order of the agency Talan Proximity and offered visitors to play an interactive quiz game. The new perfume played the role of prize. Also the sampling was realized among the top Ukrainian female bloggers. Thus, we have provided a discussion of perfume in the blogosphere. To attract the target audience to the site we used banner advertisements.