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DANCE WITH DIMA BILAN!

DANCE WITH DIMA BILAN!
ORIFLAME

September 2009
CHARTERER
IDEA
DESIGN

SHORTLY ABOUT PROJECT

The project “Dance with Dima Bilan” provided market entry support of the new Oriflame female perfume – “Dancing Lady” by Dima Bilan. The promo-website was designed by order of the agency Talan Proximity and offered visitors to play an interactive quiz game. The new perfume played the role of prize. Also the sampling was realized among the top Ukrainian female bloggers. Thus, we have provided a discussion of perfume in the blogosphere. To attract the target audience to the site we used banner advertisements.

Result

During 1.5 months of promotional campaign the website got 26,365 unique visitors. More than 80% of site visitors played the game. The database was created; it collected the information about 17,000 women, including the name, age, city and mobile phone. 150 perfume bottles were raffled off. We also handed out 15 bottles to top-end female blogers and got 47 posts in the blogosphere with a total coverage of 200 000 contacts.

We have done this!

Yaroslav director
Victor technical director
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