DON’T STAY, LET’S PLAY!
SHORTLY ABOUT PROJECT
The Pepsi project “Don’t stay, lets play!” was developed on the eve of major sports events of 2010 – FIFA World Cup in South Africa. The special web portal was developed for the adaptation of the international communication platform Pepsi Football. It brought Ukrainian CA together around football. The project was developed by order of the agency Talan Communications. Every website visitor chose the role: a football-player, a freestyler or a fan. Then visitors united in football teams and fan teams. Football teams participated in the real street soccer tournament. Their progress was reflected on the website. The site also had the interactive map that showed the amount of registered promo codes in different regions of Ukraine in live mode.