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SMARTPHONE FOR A GIFT

SMARTPHONE FOR A GIFT
KYIVSTAR

December 2011
CHARTERER
Adventa Lowe
IDEA
Adventa Lowe
DESIGN
Adventa Lowe

SHORTLY ABOUT PROJECT

New project ‘Smartphone for a gift’ was developed by order of the agency Adventa Lowe for ‘Kyivstar’. Under the terms of promo action, users had to post congratulation messages for friends, family and colleagues in social networks Facebook or ‘Vkontakte’. Every day 2 smartphones from the company ‘Kyivstar’ were raffled off between the users. The promo-website and a tab application for Facebook and ‘Vkontakte’ were developed for the project. Group comments were moderated 16 hours a day including weekends and holidays, including New Year and Christmas.

Result

During 28 days over 8000 comments were left on Facebook. The number of fans grew from 3,000 to 10,000 people. More than 30,000 comments were left in 'Vkontakte'. The number of fans in the group grew from 0 to 9,000 people.

We have done this!

Yaroslav director
Victor technical director
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