SMARTPHONE FOR A GIFT
SHORTLY ABOUT PROJECT
New project ‘Smartphone for a gift’ was developed by order of the agency Adventa Lowe for ‘Kyivstar’. Under the terms of promo action, users had to post congratulation messages for friends, family and colleagues in social networks Facebook or ‘Vkontakte’. Every day 2 smartphones from the company ‘Kyivstar’ were raffled off between the users. The promo-website and a tab application for Facebook and ‘Vkontakte’ were developed for the project. Group comments were moderated 16 hours a day including weekends and holidays, including New Year and Christmas.