CSS Light Web Gallery
DANCING WATER

DANCING WATER
Tuborg

September 2013
CHARTERER
IDEA
DESIGN

SHORTLY ABOUT PROJECT

It happened to all of us – to dance after a good glass of beer. But have you ever seen the beer dancing under your favorite track? Our team helped thousands of Ukrainians to experience this incredible feeling. The special computer received tracks from users twenty-four hours a day. For sending a track the user needed to register with the help of a profile on Facebook or ‘Vkontakte’. The computer worked up the track and outputted it to a special device, where Tuborg danced under the lenses of three webcams.

Result

This case helped to completely uncover new brand positioning for consumer- «Look at the world from a different angle!». After the 1-minute session the user got 19 screenshots that he could share with friends on social networks. The total number of played tracks was 5032. Total number of image shares - 1450.

We have done this!

Andrey senior project manager
Victor technical director
Evgeniy php developer
Pavel head of interactive department
Irina junior QA
Illya back-end development
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