MUSICAL BENCH

MUSICAL BENCH
Tuborg

June 2013
CHARTERER
3
IDEA
3
DESIGN
3

SHORTLY ABOUT PROJECT

The ‘Musical bench’ project was created for the Tuborg brand by order of the agency Talan Communications. At first glance, the new bench in the capital mall Dream Town was the most common, with the exception of color. But it was enough to touch it, as it turned into a DJ setup. After a little practice, anyone could transform in a DJ and record a track in the modern style of music glitch hop. The bench was designed for 6 seats, each of which played a sample. The main melody could be turned on with a button on the back.

Result

In June the unusual DJ mixer was tested by more than 200,000 people.

We have done this!

Andrey senior project manager
Illya back-end development
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