CSS Light Web Gallery
OUR FAVORITE ZOO

OUR FAVORITE ZOO
VIASAT

July 2011
CHARTERER
VIASAT
IDEA
DESIGN

SHORTLY ABOUT PROJECT

Perhaps the most positive project in the portfolio of our team. It was created for the company Viasat Ukraine. Our objective was to develop a social project that would help to increase awareness of the TV channel Viasat Nature. The website like-zoo.com provided information about the three best Ukrainian zoos, allowed to observe the animals with the help of web-cameras and feed them in on-line mode. Feeding the animals in real time became the highlight and the main advantage of the website.

Viasat Nature transferred 1 hryvnia in favor of one of the zoos for each press of the button «Like». In addition, each visitor had the opportunity to donate money for development of the zoo.

Result

More than 230 000 unique users of the website; More than 60,000 unique visitors of the social network applications; More than 70 publications in the media; 150 branches in the discussion forums; Coverage of more than 1.5 million Internet users; More than 10,000 UAH is collected; Brand awareness has grown by 10%. In the context of the project, the children's community “Team Zoo” was formed. Its members ran useful tasks related to the protection of the environment and helped animals. All the activities were rewarded by bonuses that could be changed for gifts.

Honour's

short list ADC.UA 2012
short list Propeller Digital 2012
short list International Advertising Festival “White Square” 2012
short list Armenian International Advertising Festival Popok

We have done this!

Yaroslav director
Victor technical director
Denis art director
Vladimir front-end development
Pavel head of interactive department
Dima junior php developer
Oleg php developer
Ksenya copywriter
Close